Initially, Instagram used to be the go-to platform for influencers and marketers, but now the focus has shifted to tiktok being the most popular platform for influencer marketing.
Do you think all brands should make this transition from Instagram to tiktok?
And if not, what are the category of businesses that should just stick with linkedin and Instagram due to their niche market?
What are your thoughts?
I believe TikTok has its audience and only companies that fit into that audience should consider promoting their brands on the platform.
I don’t think all businesses should transition to TikTok, as much as social media advertising and influencer marketing are swiftly changing to TikTok, we also should look at the demographic of people on the app. I think that the question companies should ask is, is my target audience on TikTok or any of these apps, and pick the ones that best help their ROI.
My point exactly. I don’t get to see enough serious or professional content on TikTok lately. This should be a first scare for Professional outfits.