Gen Z is totally dominating social media right now. From TikTok blowing up to their non-stop content and engagement on other platforms, it’s clear they’ve got social media on lock.
MeltWater says there are almost 5 billion social media users out there, which is more than 61% of the global population. A big part of this surge? Yup, you guessed it—Gen Z.
The number of social media users has steadily increased over the last two years.
So, here’s the tea: with Gen Z making such a huge impact on social media, should companies be hiring more Gen Z peeps instead of just going for folks with tons of experience?